BONEVI
BRAND POSITIONING + BRAND DESIGN + BRAND WORLD
Bonevi® is more than just a sparkling wine, it's an experience that indulges the senses. Combining sophistication with convenience, Bonevi® Sparkling Wine Express has revolutionized the wine industry with its innovative on-tap dispensing system. This visionary approach not only enhances sustainability but also elevates the drinking experience, providing perfectly chilled bubbly with every pour.
Challenges
When Bonevi® approached us, they faced several challenges in establishing their brand effectively from the ground up. They needed to communicate the uniqueness and luxury of their product in a crowded market dominated by traditional wine brands. Furthermore, Bonevi® wanted to create a brand that resonates emotionally with their target audience, particularly sophisticated and modern women.
Solution
Our strategy began by defining a new brand identity for Bonevi® that aligned with their mission and values right from the inception. We started with a custom logotype designed to capture the essence of luxury and elegance. The diamond facets in the icon symbolize the premium quality of the product, while the contemporary font reflects modernity and sophistication. The choice of a lilac color scheme adds a touch of femininity and magic, appealing directly to Bonevi's target demographic. Beyond visual aesthetics, we focused on crafting a comprehensive visual identity system. This system was applied consistently across all touchpoints, from packaging to advertising. The goal was to ensure that every interaction with the brand evoked a sense of luxury and exclusivity. For instance, the packaging design was developed to reflect the brand's upscale positioning, incorporating sleek lines and premium materials. Additionally, we developed a strategic messaging framework that emphasized the experiential aspect of Bonevi®. Rather than just promoting a product, we highlighted the moments and emotions associated with enjoying Bonevi®, positioning it as more than just a drink but a lifestyle choice for discerning consumers.
Outcome
The results of our branding efforts were transformative for Bonevi®. The brand successfully differentiated itself in the market, attracting a new audience of sophisticated consumers seeking a premium wine experience. The visual identity and messaging resonated particularly well with modern women, driving increased engagement and sales. Bonevi®'s participation in prestigious programs like the Inovativa Brasil and the introduction of innovative franchising options further solidified its status as a trailblazer in the industry. By aligning quality, sustainability, and innovation with a compelling brand narrative, Bonevi® continues to thrive and expand its market presence, setting new standards for excellence in the wine industry. Through this collaboration, we not only helped Bonevi® achieve its brand vision but also contributed to its ongoing success in delivering high-quality beverages and experiences that delight consumers and drive business growth.
