Brand Overview
An introduction to the brand's history, values, mission, and vision.
Visual Identity
Detailed guidelines for the logo, color palette, typography, imagery, and graphic elements. This section ensures uniformity in the brand's visual representation.
Brand Messaging
Guidance on language, tone, and voice that aligns with the brand's personality and resonates with the target audience.
Brand Positioning
A clear articulation of the brand's unique selling propositions and its position in the market.
Brand Guidelines
Rules and recommendations for using brand elements across various mediums, ensuring a consistent and recognizable brand presence.
Applications
Examples of how the brand is applied to different touchpoints, such as stationery, digital platforms, marketing materials, and more.
Usage Rules
Specific dos and don'ts to maintain the integrity of the brand, including minimum size requirements for the logo, color usage guidelines, and more.
Typography Standards
Specifications for fonts, sizes, and styles to maintain a consistent typographic identity.
Brand Tone and Voice
Guidelines on the appropriate language, style, and messaging to convey the brand's personality effectively.
Brand Culture
Insights into the values, behaviors, and culture that underpin the brand, fostering a deeper understanding among internal and external stakeholders.
WOKUMA!
ASIAN FUSION CUISINE
ZURICH - SWITZERLAND
2023
RIGATTI
MEDICAL CLINIC
BALNEÁRIO CAMBORIÚ - BRAZIL
2023