An introduction to the brand's history, values, mission, and vision.
Detailed guidelines for the logo, color palette, typography, imagery, and graphic elements. This section ensures uniformity in the brand's visual representation.
Guidance on language, tone, and voice that aligns with the brand's personality and resonates with the target audience.
A clear articulation of the brand's unique selling propositions and its position in the market.
Rules and recommendations for using brand elements across various mediums, ensuring a consistent and recognizable brand presence.
Examples of how the brand is applied to different touchpoints, such as stationery, digital platforms, marketing materials, and more.
Specific dos and don'ts to maintain the integrity of the brand, including minimum size requirements for the logo, color usage guidelines, and more.
Specifications for fonts, sizes, and styles to maintain a consistent typographic identity.
Brand Tone and Voice
Guidelines on the appropriate language, style, and messaging to convey the brand's personality effectively.
Insights into the values, behaviors, and culture that underpin the brand, fostering a deeper understanding among internal and external stakeholders.
ASIAN FUSION CUISINE
ZURICH - SWITZERLAND
BALNEÁRIO CAMBORIÚ - BRAZIL