Atao Reserve Red Blend made the cut on World Brand Design Society, a non-profit, volunteer-run platform founded in 2008 that runs one of branding's most independent recognition programs, judged without sponsorship or bias toward any agency or client. Atao is a new premium wine from Polkura Winery in Chile's Colchagua Valley, exported to the US by Craveiro Imports, and the brief came down to one problem: make a new name stand out on a shelf crowded with wineries that have been pouring for a century.
The answer was a signature, not a logotype: a loose, handwritten gold mark that reads as something someone actually signed rather than something a studio drew. That same signature carries across the full system, frosted onto the glass, pressed into the cork, burned into the French oak barrels the wine ages in for twelve months, and wheatpasted across a city wall for the line that gives the wine its name, "All Tied Up In The Moment."
Atao bottles, stacked diagonally with the signature's red accents carried through the case
Recognition from an independent platform doesn't change what's in the bottle. It confirms the brand did the one job it was built for: make a wine nobody had heard of worth picking up before anyone had tasted it.
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World Brand Design Society
