GuestUP made the cut on World Brand Design Society, a global platform that benchmarks excellence in corporate and consumer brand design. GuestUP is a technology startup building customized ERP solutions, covering financial management, payroll, workflow and data visualization in one unified system. ERP software is usually perceived as rigid and overly technical, and the brief was to reposition GuestUP as a modern, intelligent, user-centered technology partner instead.
GuestUP's identity, as featured on World Brand Design Society
The identity's custom G symbol reads as an upward arrow enclosed in a circle, a visual metaphor for elevation and measurable progress, with the circle standing for the ecosystem of companies GuestUP's technology connects. A structured blue foundation carries stability and technological authority, while a vibrant gradient layered on top introduces the dynamism and adaptability the brand is built to signal.
The GuestUP mark, an upward arrow enclosed in its circle
Beyond the mark, the system runs across the website, product dashboards, corporate presentations, sales materials and marketing campaigns, built to stay legible on a billboard as easily as on a dashboard. Being named among the world's standout identities is proof that even one of software's most technical categories can read as considered, human and future-ready.
GuestUP's business cards, held up against the gradient that carries the brand
"An intuitive platform. Extraordinary results.," GuestUP on a city billboard
The GuestUP wordmark on apparel
GuestUP's app icon and a branded bucket hat, the mark carried off the screen
"When strategy and design align, complexity becomes clarity, and systems become experiences."
World Brand Design Society