POSSEBON's rebrand made the cut on World Brand Design Society, recognized among standout work from studios worldwide. POSSEBON is a jewelry house based in Putinga, Brazil, founded in 1985 and still family-run three generations later, overseeing every step of production itself, from cutting natural stones to assembling each finished piece. The brief was a sophisticated, elegant identity that could resonate with women of every age, built around the brand's own balance of simplicity and boldness.
POSSEBON's identity, as featured on World Brand Design Society
The system is drawn from the flawless form of a cabochon-cut stone and its setting: a noble wordmark, a bespoke oval emblem built from faceted segments around a single letterform, and a palette named for what it evokes, Midnight Onyx, Regal Gold, Pebble Beige, Cloud Mist and Golden Sand. The same mark carries from ring box to shopping bag to storefront signage, gold foil on black doing the same work everywhere it appears.
The POSSEBON wordmark and emblem, carried onto a model's own jewelry
Being named among the world's standout identities reflects what the rebrand was built to do: position POSSEBON as a name serious enough to carry three generations of craftsmanship into new domestic and international markets, without losing the warmth of a brand still cutting its own stones.
POSSEBON's storefront sign, and the emblem carried onto a shopping bag
Three POSSEBON jewelry boxes, each finished in the brand's own palette
Rings, boxes and the POSSEBON emblem, shot across the brand's full range
The POSSEBON identity system: the wordmark, the emblem and the brand's own textures
"A brand stripped to a single stone, cut precisely enough to carry three generations forward."
World Brand Design Society