Sereníssima is a beauty brand from São Paulo, Brazil.
Created a modern and sophisticated brand identity and packagings for three nail-polish lines.
We built an elegant and colorful identity system that conveys the brand's vibes. The logotype we designed with a custom serif font and an icon with the three letters "S" present in the brand's name, creating a connecting between both elements. For the packaging we built a concept for each line represented by typography, colors, illustrations and special printing finishes.
Branding, Brand Strategy, Identity Design, Logo Design, Packaging Design, Beauty, São Paulo