Sereníssima is a beauty brand from São Paulo, Brazil. The goal is to create a new modern brand, product identity and packaging design. We developed a sophisticated identity system that conveys the brand's values. The logotype we created with a personalized serif font and the icon made up of the three letters "S" present in the brand name, creating a connection between the two elements. For packaging, we built a concept for each line represented by typography, colors, illustrations and special printing finishes.