SERENÍSSIMA
BRAND POSITIONING + BRAND DESIGN + BRAND WORLD + PACKAGING DESIGN
Sereníssima, a beauty brand from São Paulo, Brazil, approached us with a mission to create a new modern brand identity and packaging design that reflects its core values. We accepted the challenge and developed a sophisticated identity system that captures the essence of the brand.

The logotype we created features a personalized serif font, lending a classic touch to the brand, while the icon is made up of three stylized "S" letters from the brand name. This connection between the logo and the icon creates a cohesive look that perfectly embodies the brand.

For packaging, we took a thoughtful approach, building a unique concept for each product line represented by typography, colors, illustrations, and special printing finishes. The typography we chose is simple yet elegant, and the color palette we selected is inspired by the products. Finally, we applied special printing finishes to enhance the packaging's overall appeal.

Our approach successfully delivered a modern brand identity and packaging design that perfectly aligns with Sereníssima's values, elevating its brand image and setting it apart in the competitive beauty market.

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