WOKUMA!
BRAND POSITIONING + BRAND DESIGN + BRAND WORLD + PACKAGING DESIGN
The objective of this project is to create a strong brand identity for the new wok restaurant in Zurich that will resonate with the target audience and differentiate it from competitors. The brand positioning, name, and visual identity should accurately reflect the brand's values and unique offering, while also appealing to the young, diverse, and busy audience that the restaurant is targeting. The ultimate goal is to establish a strong brand presence in the competitive restaurant industry, build customer loyalty, and drive business growth.
To create a healthy, quick and delicious brand that will set the business apart in the competitive restaurant market in Zurich, positioning it as a modern and dynamic asian fusion concept. Our branding strategy will help create a memorable and consistent experience for its customers, which will encourage them to return and recommend the restaurant to others.
ASIAN FUSION WOK RESTAURANT
ZURICH / SWITZERLAND
The Wokuma! concept is a dynamic blend of power, health, elegance, modernity, and youthfulness. With its vibrant yellow and black color scheme, it exudes a sense of excitement and energy that resonates with its target audience. The use of a pastel colorful secondary palette adds a touch of freshness and signifies the emphasis on using fresh and nutritious ingredients in the restaurant's recipes.
The logo of Wokuma! is designed to be strong and easily recognizable, making a bold statement. It captures the essence of the brand and its mission to provide a unique dining experience that is both satisfying and nourishing. The overall feel of the brand expression is fun and active, reflecting the lively atmosphere of the restaurant and the enthusiasm it brings to the dining scene.
With Wokuma!, customers can expect a vibrant and engaging dining experience that combines the power of bold flavors, the health-consciousness of fresh ingredients, the elegance of modern design, and the youthful spirit of adventure. It's a place where food lovers can unleash their taste buds, enjoy nutritious meals, and immerse themselves in a dynamic and exciting culinary journey.
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