Laken is a luxury real estate development in Gramado, Brazil, built for a clientele seeking an elevated lifestyle in a market crowded with existing luxury properties. The brief was to carve out a distinct position rooted in the site's natural surroundings.
The identity centers on a silhouette of a flying duck, drawn from the wildlife of the property's own lake — a quiet, specific symbol rather than a generic crest. A custom logotype and a palette pulled from the surrounding landscape keep the system tied to place.
The result reads as tranquil rather than ostentatious — a brand built to attract a discerning buyer by promising exactly what the property delivers: nature-infused, sophisticated, unhurried living.
