BONEVI Named Among The World's Standout Brand Identities

BONEVI made the cut on World Brand Design Society. BONEVI is more than a sparkling wine: with BONEVI Sparkling Wine Express, the brand introduced a new way of dispensing bubbly by the glass, built for sustainability as much as for the experience of a perfectly chilled pour. The brief was to carve out a distinct identity in a market dominated by traditional wine brands, one built to resonate emotionally with a sophisticated, modern audience.

The identity centers on a custom logotype built from diamond facets, standing in for premium quality, paired with a contemporary typeface and a lilac palette that reads as both luxurious and distinctly feminine. The same faceted mark carries from a coaster to a tap handle to a shipping box, gold and lilac doing the same work everywhere the brand shows up.

The rebrand has carried BONEVI through participation in programs like Inovativa Brasil and into new franchising options, a sign the identity is built to scale alongside the brand itself. Being named among the world's standout identities is proof a sparkling wine brand can read as premium in a category still dominated by much older names.