Bonevi is a sparkling wine brand built around an innovative on-tap dispensing system — perfectly chilled bubbly with every pour, positioned toward a sophisticated, modern audience in a market dominated by traditional wine brands.
The identity centers on a custom logotype with diamond-faceted icon detailing, signaling premium quality, paired with a lilac palette chosen for its femininity and quiet sense of magic. Every touchpoint, from packaging to advertising, was built to feel like an occasion rather than a purchase.
The messaging framework leans into experience over product — the moments and emotions of sharing a glass, not just the wine itself — positioning Bonevi as a lifestyle choice for consumers who want luxury without the formality.
