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Restaurant
PopChicken is a fast-food chain built around crispy, craveable chicken and a brief that called for pure energy: an identity that would appeal to a young audience and feel happy and friendly from the first glance.
A cute, quirky chicken character anchors the mark, paired with a playful custom font and a bright, high-contrast palette designed to pop on packaging and signage alike. Every surface — cups, bags, uniforms — carries the same unmistakably upbeat tone.
Editorial illustration and a social-first content strategy extended the brand beyond the counter, turning a fast-food order into something customers wanted to share — proof that a fun, friendly system can still feel unmistakably branded.
