InkBand's rebrand made the cut on World Brand Design Society. InkBand, a tattoo care brand founded in 2016 through the collaboration of an anesthesiologist and a renowned tattoo artist, had outgrown its original branding and needed an identity that could resonate with a broader, more diverse community of tattoo enthusiasts while keeping the credibility and boldness the brand had already earned.
InkBand's identity system: the wordmark, the monogram and the snake carried onto skin
The new identity draws on the idea of skin renewal, symbolized by a snake shedding its skin, carried through a bold wordmark, a custom monogram built from the brand's own initials and dated to its 2016 founding, and a spiral packaging motif echoing the snake's coiled form. A photography system moves between vibrant color and soft grayscale to hold the brand's bold, versatile personality across every touchpoint, from a spray bottle to a tattooed arm.
InkBand's packaging and photography system, moving between color and grayscale
Being named among the world's standout identities is proof the rebrand did what it set out to do: InkBand reads less like a product line now and more like a symbol of strength and self-expression, a brand built to grow alongside the community of tattoo enthusiasts it was made for.
InkBand's full identity in use, from business cards to its InkShield skincare range
"A symbol of strength, individuality and self-expression."
World Brand Design Society