![](https://cdn.myportfolio.com/560417518fd408f29d8037ca71204b20/fd1b88db-0674-44ba-aabc-613d8cfc6ed2_rw_1920.jpg?h=bf340ed1c8d40a6db62ea7f37722852c)
POPCHICKEN ON ABDUZEEDO
Our visual identity process for PopChicken Gourmet Express featured on Abduzeedo.
FAST-FOOD BRANDING
![](https://cdn.myportfolio.com/560417518fd408f29d8037ca71204b20/5d320d44-3afe-4a52-8dfe-5bdc590b3953_rw_600.jpg?h=e7740abcd05416ffa75b5043c58b51ab)
![](https://cdn.myportfolio.com/560417518fd408f29d8037ca71204b20/90924db6-9e68-4fca-af5d-a0d31ae1519e_rw_1920.jpg?h=2ae22ecae687a58e7eb35b41e964c957)
"The design process behind visual identities are always inspiring. It's never enough to have references about how designers tackle the difficult task of translating products, services and companies into a visual identification. The PopChicken Gourmet Express branding work that IndustriaHED put together is a great example of the many different phases of the creative process."
![](https://cdn.myportfolio.com/560417518fd408f29d8037ca71204b20/67f59236-286d-4499-8c90-6d425983ff4a_rw_1920.jpg?h=80fdf0b526ed2e01cb808f1ff34d90ab)
![](https://cdn.myportfolio.com/560417518fd408f29d8037ca71204b20/dcadddaf-876e-49a5-b2bd-15281fc1696c_rw_1920.jpg?h=6d383bad898e66dec87f016aeb8b150b)
![](https://cdn.myportfolio.com/560417518fd408f29d8037ca71204b20/4af3dad3-0270-4809-96e7-109aeec76970_rw_1920.jpg?h=fdb5b4ede3dfd77eb613d4c35e60a233)