POPCHICKEN
BRAND POSITIONING + BRAND DESIGN + BRAND WORLD + PACKAGING DESIGN
PopChicken is a fast-food chain that serves crispy and delicious chicken dishes. The company aimed to build a brand that appeals to young people and creates a happy and friendly atmosphere. The challenge was to develop a brand identity that reflects the energy and vibrancy of the brand.
We created a vibrant and fun brand identity that reflects the brand's values and personality. The logo design features a cute and quirky chicken character that captures the attention of customers. The playful font and bright colors add to the brand's happy and friendly approach.
The packaging design uses colorful patterns and bold typography to create an eye-catching look. We also developed an editorial design that features playful graphics and illustrations to communicate the brand's message effectively.
The brand strategy focused on building an emotional connection with the customers. We created a social media campaign that encouraged customers to share their PopChicken experiences and stories. The campaign featured user-generated content and interactive elements that created a sense of community and engagement.
The result was a successful brand that captured the attention of young people and created a loyal customer base. The brand identity and strategy successfully communicated the brand's values and personality, and the fun and friendly approach helped the brand stand out in a competitive market.
