CLIENT
SEDONNA® is a clothing store with minimalist vision for style.


OBJECTIVE
The goal was to design a fashion brand reflecting a singular and bold attitude with as few resources as possible.
SOLUTION
We developed a contemporary brand identity system with a remarkable icon inspired by the not equal sign, conveying the brand's core value for diversity.

KEYWORDS
Branding, Identity Design, Logo Design, Packaging Design, Graphic Design, Editorial Design, Print Design, Brand Guidelines, Minimalist, Fashion, Apparel

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