BRAND POSITIONING + BRAND NAME + BRAND DESIGN + BRAND WORLD + PACKAGING DESIGN
CASTANNA® is more than just a footwear brand, it's a lifestyle. Designed for the modern woman who values both comfort and style, CASTANNA® combines high-quality materials with fashion-forward design to create shoes that feel like walking on the moon.
From the custom typography of the logo to the pastel color palette, every aspect of the brand was carefully crafted to reflect the brand's personality and create a strong connection with its audience. The logo's unique letter A shape represents the feminine form, while the tagline "It's like walking on the moon" reinforces the idea of comfort and lightness.
The brand name, CASTANNA®, is inspired by the cashew nut, which folds in a similar shape to the shoe. The salmon color and light pastel yellow palette is both elegant and playful, inviting customers to express their unique style.
Crafted from the highest quality leather in a variety of colors, CASTANNA® shoes are the perfect choice for any occasion. Whether you're running errands or attending a special event, these shoes are sure to turn heads and keep you comfortable all day long. Experience the luxury of walking on the moon with CASTANNA®.