NAMING + BRAND POSITIONING + BRAND DESIGN + BRAND WORLD + PACKAGING DESIGN
Legurmê is a convenient and healthy option for a busy everyday life. All products are made with organic ingredients from local producers and ready to consume. The goal was to develop a brand inspired by modern cuisine, positioned as premium and insert it in the natural food market. We've worked from naming to packaging design. The name is a combination of the words "legumes", vegetables in Portuguese and "gourmet", a cultural ideal associated with the culinary arts of good food. We designed a remarkable logo that allows the brand to expand into different applications and products. For brand identity, we mix cursive and sans serif fonts, vibrant colors and illustrations to distinguish product flavors. The result is a strong brand and products that look as delicious as they are.