FROSTTOWN
BRAND POSITIONING + BRAND DESIGN + BRAND WORLD + PACKAGING DESIGN
brand design for apparel
To capture the essence of FROSTTOWN®, we created a brand identity that fuses industrial elements with a fashion-forward twist. The logo features a bold, sans-serif font with an industrial-inspired, evoking the ruggedness of the settlement's past. The use of a deep red and black as the primary color palette adds a sense of mystery and intrigue, further cementing the brand's enigmatic personality.

In addition to the logo, we developed a full brand identity system including patterns, typography, and packaging design. The typography features a mix of sans-serif fonts, adding a touch of elegance and sophistication to the brand.

For the packaging design, we utilized a minimalist approach, allowing the logo to take center stage. The packaging materials are high-quality and durable, further reinforcing the brand's commitment to quality and craftsmanship.

The result is a dynamic and bold fashion brand with a mysterious and enigmatic vibe. FROSTTOWN® is poised to lead Houston's emergence as a hub for design, combining the city's industrial past with a fashion-forward approach to create a unique and memorable brand.
identity design for clothing line
brand design for clothing label
lifestyle brand design
fashion branding design
branding Houston
branding design for style brand
visual identity design for clothing brand
apparel brand and logo design
brand identity design for clothing store
logo design for clothing brand
branding for clothing label
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branding agency Houston
branding agency texas
design studio Texas
brand design studio Houston
brand design studio Texas
fashion identity design Houston

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