BRAND POSITIONING + BRAND DESIGN + BRAND WORLD + PACKAGING DESIGN
To capture the essence of FROSTTOWN®, we created a brand identity that fuses industrial elements with a fashion-forward twist. The logo features a bold, sans-serif font with an industrial-inspired, evoking the ruggedness of the settlement's past. The use of a deep red and black as the primary color palette adds a sense of mystery and intrigue, further cementing the brand's enigmatic personality.
In addition to the logo, we developed a full brand identity system including patterns, typography, and packaging design. The typography features a mix of sans-serif fonts, adding a touch of elegance and sophistication to the brand.
For the packaging design, we utilized a minimalist approach, allowing the logo to take center stage. The packaging materials are high-quality and durable, further reinforcing the brand's commitment to quality and craftsmanship.
The result is a dynamic and bold fashion brand with a mysterious and enigmatic vibe. FROSTTOWN® is poised to lead Houston's emergence as a hub for design, combining the city's industrial past with a fashion-forward approach to create a unique and memorable brand.