Women between the ages of 15 and 60, residing in Warsaw, Poland. Customers who care about their appearance and look for the best options to look beautiful. People with low self-esteem due to skin problems, who have already used many products and treatments available on the market and have not obtained the expected result. Those who are not satisfied with their appearance and want to have greater self-confidence, those who do not give up on finding the perfect solution for them.
The objective of this project is to build a new brand for Akademia Zdrowej Skóry Karolina Niewiadomska and to develop a strategy for prestigious and professional positioning. The new identity is expected to convey empathy and optimism, connecting with the Warsaw public that is not satisfied with their appearance. The company's communication must represent its pioneering spirit in market-leading solutions and equipment for skin care.