KAROLINA NIEWIADOMSKA
BRAND POSITIONING + BRAND DESIGN + BRAND WORLD + PACKAGING DESIGN
Imagine a place where you can wave goodbye to your skin problems, feel more confident and beautiful, and receive the most advanced and effective facial treatments available. This is Akademia Zdrowej Skóry Karolina Niewiadomska (AZSKN) - the ultimate solution for healthy and beautiful facial skin.
Founded in 2019 in Warsaw, Poland, by facial cosmetology expert Karolina Niewiadomska, under the name of Mirum Mulier Instytut Urody, AZSKN is a beauty salon that was born out of a desire to help people who are not satisfied with the health and appearance of their skin. With years of experience and a deep passion for facial cosmetology, Niewiadomska has developed the most advanced and effective treatments and techniques on the market, using the latest equipment available.
AZSKN is more than just a beauty salon, it is a place where you can eliminate your skin defects in a holistic way, full of professionalism, knowledge, empathy and understanding for the other human being. Their personalized facial cosmetology treatments have earned them the greatest prestige in the market, and their commitment to providing the best solutions for their clients has earned them a loyal following.
However, as the company evolved and grew, their identity began to drift away from their core values. To better connect with their audience and adapt to the future of the business, a new approach was needed.
That's where we came in. Our objective was to develop a new brand identity and a prestigious and professional positioning strategy for AZSKN. We wanted to convey empathy and optimism, while also highlighting the company's pioneering spirit in market-leading solutions and equipment for skin care.
Our target audience was women between the ages of 15 and 60, residing in Warsaw, Poland, who cared about their appearance and were searching for the best options to look beautiful. We also wanted to reach people with low self-esteem due to skin problems, who have already tried numerous products and treatments available on the market without success. Our goal was to connect with those who were not satisfied with their appearance and wanted to have greater self-confidence.
Through a comprehensive rebranding effort, we successfully created a new identity for AZSKN that embodies their values and speaks to their audience. With a fresh, modern logo and a new brand voice that emphasizes their commitment to providing the most effective and advanced treatments on the market, AZSKN is now better positioned to connect with their audience and continue to provide the best skin care solutions.
