Karolina Niewiadomska
BRAND POSITIONING + BRAND DESIGN + LOGO DESIGN + BRAND WORLD
Karolina Niewiadomska - Akademia Zdrowej Skóry, nestled in the heart of Warsaw, Poland, is the brainchild of Karolina Niewiadomska, a renowned cosmetologist dedicated to revolutionizing facial skin health. Established in 2019, KN, formerly known as Mirum Mulier Instytut Urody, has become synonymous with advanced, effective treatments, reflecting a passion for cosmetology that goes beyond beauty.
CHALLENGE
As KN's reputation soared, a misalignment with core values and offerings created a disconnect with its clientele. The challenge was to realign the brand and position it for future expansion.
SOLUTION
INDUSTRIA BRANDING reinvigorated KN's identity, resonating with luxury, femininity, and transformative journeys. The color palette, featuring light pink and gold, reflects the brand's focus on a predominantly female clientele, while beige tones add warmth. The tagline "FLOURISH IN YOUR SKIN" embodies KN's commitment to nurturing beauty from within. A comprehensive strategy included a new visual identity, logo design, and brand messaging.
OUTCOME
The rebranding initiative resulted in a significant enhancement of brand perception and customer engagement. KN's luxe aesthetic and cohesive messaging have solidified its position in the market, attracting a broader audience and reinforcing its image as a cosmetology leader. The project not only captured Karolina Niewiadomska's vision but positioned the brand for sustained growth and influence.
