CLUCKERS
BRAND POSITIONING + BRAND DESIGN + BRAND WORLD + PACKAGING DESIGN
Cluckers is a fast-food restaurant that prides itself on its delicious chicken specialties and an extensive range of sides. Our challenge was to create a new brand that would provide a unique and memorable experience to guests.
To achieve this, we developed a fun and playful visual identity that embodies the brand's friendly and appetizing persona. The logo is custom made and its main expression is based on the first letter of the name, creating an instantly recognizable and memorable symbol.
The vibrant color palette adds to the brand's appeal, with the bright orange and yellows conveying a feeling of warmth and excitement. The brand's messaging and tone of voice are engaging and inviting, making guests feel welcome and eager to indulge in Cluckers' mouthwatering meals.
Overall, our branding solution successfully captures the essence of Cluckers, creating a brand that is fun, friendly, and unforgettable.
