Brand Creation, Brand Articulation, Brand Narrative, Brand World
Cluckers is a fast-food restaurant in Marrocos, with an extensive menu filled with delicious chicken specialties and a whole heap of sides.
The goal is to create a new brand that invites guests to enjoy great quick meals through a unique and memorable experience.
We developed a fun solution to make the brand remarkable, with a visual identity that conveys friendly and appetizing feelings. The logo is custom made and its main expression is based around the first letter of the name. The result is an attractive and objective brand with a friendly attitude.