46º
BRAND POSITIONING + BRAND DESIGN + LOGO DESIGN + BRAND WORLD
46º is the ultimate digital destination crafted for passionate photographers and filmmakers to showcase their creative brilliance to the world. This innovative platform, designed with elegance and intuition, empowers users to curate impressive portfolios that embody their unique artistic vision and talent. At 46º, we believe in more than just displaying photographs and videos – we strive to present them in all their splendor, ensuring clarity and beauty across all devices.
Challenges
In taking on the challenge of repositioning the 46º brand, we encountered several key obstacles. Our primary goal was to differentiate 46º in a saturated market and effectively communicate its core values of creativity, innovation, and user-centric design. We faced the challenge of enhancing user engagement and expanding the platform's reach amidst fierce competition. Balancing the need for modernity with sophistication posed a significant challenge in creating a brand identity that resonated with photographers and filmmakers.
Solution
To meet these challenges head-on, we developed a comprehensive branding solution rooted in modernity, minimalism, and user experience. Our approach focused on placing the spotlight on photographs, ensuring they remained the central focus of the user journey. We crafted a new visual identity anchored by a distinctive logo that creatively incorporated the number "46º," symbolizing the angle of visual storytelling. The color palette includes black, white, gray, purple, red, and an original gradient, deliberately chosen to highlight the photographs and lend a sleek, sophisticated aesthetic to the platform. Additionally, we streamlined the user experience with a clear and direct communication strategy, making navigation intuitive and user-friendly.
Outcome
Our efforts yielded remarkable results for 46graus.com, propelling it to new heights of success. Since partnering with us, 46graus.com has experienced exponential growth, with monthly users soaring from 30,000 to an impressive 160,000. The revamped brand identity and user-centric design have significantly enhanced user engagement and attracted a global audience of passionate photographers and filmmakers. We are immensely proud to have played a role in 46graus.com's success story, helping this innovative platform shine brightly in the digital realm and achieve unprecedented growth and recognition.
