BRAND POSITIONING + BRAND DESIGN + BRAND WORLD
Brand identity plays a crucial role in creating a strong brand image, and for Lorensegs, we wanted to convey the message of authority and professionalism.
We developed a visual identity system for Lorensegs that is based on the concept of reliability, stability, and experience. The remarkable icon we created is a shield that represents the protection and security that Lorensegs offers to its clients. The logo is designed with a custom font that reflects the brand's personality, and the use of bold and dark blue enhances the authoritative and professional feel.
The support typography we chose is clean, simple, and easy to read, which reinforces the brand's trustworthiness and professionalism. The color palette includes shades of blue, which is a symbol of trust, responsibility, and security, and gold, which represents growth, prosperity, and stability.
Overall, the brand identity system we developed for Lorensegs is simple, elegant, and impactful. It conveys the message of authority, professionalism, and reliability that the brand represents, and we believe that it will help Lorensegs establish a strong and trustworthy brand image in the market.