IPM is a high-end real estate investment consulting firm based in Tulum, Mexico. The goal is to build a brand that transmits seriousness and tranquility, and a symbol with IPM initials that acts as protagonist of the identity.
We created the brand identity inspired by the “beach-office” concept, the corporate-relaxed, which is the company's attitude in the business world. We designed a unique and remarkable icon with the interwoven IPM letters, forming a target that suggests the aim for the best investment. The color palette, inspired by the sky and the sea, conveys seriousness and lightness and the metallic blue print adds a tone of modernity and sophistication to the brand.