IPM
BRAND POSITIONING + BRAND DESIGN + LOGO DESIGN + BRAND WORLD
With IPM's mission to provide high-end real estate investment consulting services in Tulum, Mexico, it was important to create a brand identity that would convey both the seriousness and tranquility that their clients would expect. We took inspiration from the "beach-office" concept, which captures the idea of a corporate yet relaxed atmosphere that is emblematic of the company's approach to business.
We designed a unique and memorable symbol that features the interwoven the letters IPM, forming a target that symbolizes the aim for the best investment. The color palette, inspired by the sky and the sea, conveys a sense of both seriousness and lightness, while the metallic blue print adds a modern and sophisticated touch to the brand.
In addition to the logo, we developed a comprehensive brand identity system that includes typography, color palettes, and graphic elements that are used across all applications. The result is a cohesive and unified brand that conveys professionalism, expertise, and a commitment to excellence. Whether it's on business cards, brochures, or the company's website, the IPM brand stands out and commands attention.
