LouxLeather is a new brand of Peles Pampa, a leather industry in crust and finished stages for the automotive and furniture industries.
The goal is to convey security and credibility, positioning the brand in an exclusive and sophisticated segment to attract a new range of customers.
We developed a genuine brand identity with an elegant and classy vibe. For the logo we created a serif font and an icon with the letters “LL” interlaced inside the shape of a leather hide, functioning as a monogram mark, all in strong and defined lines, conveying expertise and strength. For the color palette, we created a deep blue leather texture with copper foil print to enhance the feel of solidity and maturity.