Brand Creation, Brand Articulation, Brand Narrative, Brand World

Bonevi is a sparkling wine served through a unique system known as Express Sparkling Wine. The new concept controls the ideal temperature and it's served on tap for the right amount.

The challenge is to develop a brand strategy for a new segment of sparkling wine, where the target audience are sophisticated and contemporary women.

We position the brand to convey seduction and elegance. We created a logotype with a custom font to ensure uniqueness and an icon that refers to the glass seen from above, with diamond facets to enhance the feeling of glamor. We chose lilac as the main color of identity, which represents femininity, magic and seduction. The visual identity system we developed enables all applications for brand reproduction and expansion.

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