GREISSE PANAZZOLO
ARCHITECTURE & DESIGN
BRAND POSITIONING + BRAND DESIGN + BRAND WORLD
Greisse Panazzolo is a renowned architecture and interior design firm based in Novo Hamburgo, Brazil. Founded in 2010, the company specializes in creating modern environments that combine sophistication and elegance with rich details.
The challenge was to develop a brand identity that would convey the company's values and personality, and reflect its high-end approach to design.
We started by designing a custom font for the logo, ensuring authenticity and uniqueness. The sleek, modern typography is both elegant and approachable, reflecting the firm's Hi-lo style.
To further reinforce the brand's visual identity, we developed an original seal-type symbol that works in various applications. The symbol incorporates elements of the firm's aesthetic, including geometric shapes and clean lines, and serves as a memorable representation of the Greisse Panazzolo brand.
We chose a black and white color palette to create a classic and timeless look that harmonizes with the studio's stunning projects. The simplicity of the palette also reinforces the firm's minimalist approach to design.
The resulting branding system is strong, memorable, and timeless. It communicates Greisse Panazzolo's sophistication and elegance while remaining approachable and inviting to potential clients. The custom font, original symbol, and classic color palette all work together to create a cohesive and distinctive brand identity that accurately reflects the firm's personality and values.
