ROYAL BLOOMS
BRAND POSITIONING + BRAND DESIGN + BRAND WORLD
ROYAL BLOOMS is an online plant store based in Singapore that delivers its products to consumers' doors, making purchases easy and accessible.
Founded in 2005 by Gary Sutherland, who is passionate about his plants, he loves everything about them, from caring for them to how they look and how they make him feel. He realized that there were many people like him who loved plants but did not have access to a physical store nearby. After years of helping close friends and family acquire and care for plants, Gary decided to create his own online store to bring people closer to nature.
The objective of the project was to develop a brand aligned with the business's mission and vision, revealing the company's core values to build a unique and memorable brand. We positioned the business to stand out in the competitive market and build a loyal customer base. We built a modern and approachable brand with a luxurious touch, conveying a combination of boldness and authority in a relaxed way.
We developed a harmonious and consistent visual identity system to reveal the brand's personality and tone of voice. The symbol was inspired by the shape of a crown and leaves with a blossoming flower in the center to translate the company's name. We created a strong and straightforward logo to convey closeness and stability. The palette of natural colors and earthy tones was chosen to connect with the products.
The set of elements translates to a solid and recognizable brand for the business, with a feeling of optimism at its roots.
