ROYAL BLOOMS is a plant store based in Singapore and founded in 2005.
Our goal is to develop a modern and friendly brand, with a luxurious touch, conveying a combination of bold and authority in an outgoing way.
We created a harmonious system for the brand identity that conveys the company's values and expresses the brand's attitude. The icon was inspired by the shape of the crown with a blooming flower in the center. The typography is elegant, bold, and easy to read. The color palette is earthy and natural. The combination of all elements of the brand results in a solid and remarkable brand, with an optimistic feeling at its roots.