BRAND POSITIONING + BRAND NAME + BRAND DESIGN + BRAND WORLD + PACKAGING DESIGN
Santa Kombucha is a brand that speaks to the health-conscious and the adventurous alike. We worked to create a brand identity that is as playful as it is good for you. Our approach was to design a custom typography for the logo, featuring a bold, friendly, and unique style that would stand out from the competition.
We wanted to emphasize the brand's focus on natural and organic ingredients, so we used bright, lively colors in our packaging design. The result is an eye-catching range of bottles, arranged together like a rainbow, inviting consumers to try each delicious flavor.
The overall brand identity is a perfect balance of fun and healthy. It exudes a friendly and inviting personality, making it appealing to people of all ages and lifestyles. It is a brand that celebrates life and encourages you to be your best self, one sip at a time.