RIVERA
BRAND POSITIONING + BRAND DESIGN + LOGO DESIGN + BRAND WORLD
RIVERA is a luxury lifestyle management company based in the heart of Barcelona, offering exclusive experiences on the stunning outskirts of the Mediterranean Sea. The brand's mission is to provide its selective audience with high-end, personalized services that exceed expectations.
To achieve this, we developed an elegant visual identity that conveys refinement, sophistication, and exclusivity. The brand's logo, a customized serif logotype, is bold and timeless, emphasizing the brand's commitment to excellence. The icon, inspired by the traditional costume worn by butlers, evokes the idea of impeccable service and attention to detail. The bow tie inside the letter "V" symbolizes the brand's refined atmosphere, offering high standard personalized services.
At RIVERA, every detail matters, and the brand's visual identity reflects this. The bow tie, in particular, is a powerful symbol that captures the essence of the brand. It represents sophistication and elegance, qualities that are reflected in every aspect of the brand's offerings. From exclusive yacht charters to bespoke travel experiences, RIVERA's services are designed to provide the ultimate in luxury.
As a Barcelona-based company, RIVERA's location on the Mediterranean Sea is an essential part of the brand's identity. The stunning coastline, crystal-clear waters, and warm sun are all part of the brand's promise of exclusive experiences in a breathtaking location. RIVERA's selective audience seeks the very best that life has to offer, and the brand's visual identity and services are tailored to meet these expectations.
RIVERA's brand is a testament to the power of visual identity and branding. By capturing the essence of the brand through an elegant visual identity and that reflect the brand's values and offerings, we were able to create a lasting impression of sophistication and exclusivity that connects with a selective audience.
