Brand Creation, Brand Articulation, Brand Narrative, Brand World


ConnectArt is a tattoo studio located in Porto Alegre, Brazil. The company has a fixed team of renowned and award-winning tattoo artists, and also welcomes artists from various countries around the world who spend seasons at ConnectArt Tattoo expressing their styles.

The purpose of this project is to develop the positioning and brand identity of the tattoo studio. Build a solid brand that conveys the connection between tattoo artists and the audience.

We built an expressive brand with avant-garde style. The identity is unique and striking, inspired by the uniqueness of the each tattoo. For the logo we created a unique font for the word "Art" inspired by the Japanese ideogram, and the word "Connect" integrating the brand composition, conveying the connection that the company creates between artists and customers. The gold texture applied to the black background adds refinement and sophistication to the identity, reinforcing the brand concept.

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