BRAND POSITIONING + BRAND DESIGN + BRAND WORLD + PACKAGING DESIGN
Possebon is a jewelry brand that prides itself on creating exquisite jewelry with natural stones at the heart of its inspiration. Based in Putinga, Brazil, the company oversees all production processes, from creating and cutting stones to metal production and galvanism, through to final assembly. The challenge was to develop a sophisticated and elegant brand that would appeal to a wide range of women, young and old alike.
We created an identity that draws inspiration from the perfection of cabochon-shaped stones and the intricacy of the framing that surrounds them. The noble wordmark was designed to reflect the values of simplicity and boldness that are at the heart of the brand. The use of gold, silver, and rhodium plated jewelry adorned with natural stones creates a luxurious and sophisticated look that is sure to impress.
The classic design of the jewelry extends its ability to enter the market and win over women of all ages. The quality of the workmanship is evident in every piece, making it an ideal choice for those who value elegance and sophistication. The Possebon brand is a celebration of the beauty and perfection of natural stones, and we are proud to have created an identity that truly reflects this vision.