InkBand
BRAND POSITIONING + BRAND DESIGN + LOGO DESIGN + BRAND GUIDELINES + PACKAGING DESIGN
InkBand, a pioneering brand in tattoo care, emerged from the collaborative vision of an anesthesiologist and a renowned tattoo artist in 2016. Their shared commitment to crafting innovative products tailored to the needs of tattooed individuals quickly established InkBand as a trusted name in the industry. However, as the market evolved, InkBand recognized the need for a comprehensive rebranding to better align with its core values and capture the essence of its dynamic identity.
Challenges
Amidst a competitive landscape, InkBand faced several critical challenges:
Revitalizing Brand Image: The brand needed to resonate with its target audience while maintaining its reputation for credibility and boldness.
Redefining Positioning: InkBand aimed to reflect its innovative spirit and appeal to a diverse demographic of tattoo enthusiasts.
Differentiation: The brand sought to establish a fresh identity that would command attention and evoke a sense of empowerment.
Solution
Our team embarked on a strategic journey to reimagine InkBand’s brand identity:
Inspired by Renewal: Drawing from the concept of skin renewal symbolized by the shedding of snake skin, we developed a bold and dynamic logo featuring a distinctive snake motif. This emblem not only conveyed the idea of renewal but also underscored the brand’s association with healing and aftercare.
Visual Elements: Complemented by a custom monogram icon and a vibrant color palette, the new branding exuded energy and modernity while retaining credibility and professionalism.
Packaging Innovation: We implemented a cohesive packaging design featuring a spiral motif inspired by the snake’s coiled form. This not only enhanced product visibility but also reinforced InkBand’s identity as a leader in tattoo care.
Photography System: Our curated photography system showcased InkBand’s products in both vibrant color and soft grayscale tones, capturing the brand’s bold yet versatile personality.
Outcome
The rebranding initiative yielded remarkable results:
Recognition and Acclaim: InkBand soared to new heights within the tattoo care market. Consumers resonated with the refreshed brand identity, reflecting InkBand’s commitment to innovation, quality, and empowerment.
Symbol of Strength: With its bold aesthetic and compelling messaging, InkBand emerged as a symbol of strength, individuality, and self-expression.
Trusted Ally: Solidifying its position, InkBand continues to evolve and expand its product offerings, embodying the spirit of empowerment and self-expression.
