IPM provides high-end real estate investment consulting in Tulum, Mexico — a brief that called for an identity conveying both the seriousness clients expect and the tranquility the location promises, drawing on a "beach-office" concept that balances corporate rigor with relaxed atmosphere.
The mark interweaves the letters I, P and M into a single target — a symbol of aiming for the best investment. A palette inspired by the sky and sea carries both lightness and authority, finished with a metallic blue print for a modern, sophisticated edge.
The system extends from signage to merchandise — a straw hat with a velvet band, a canvas tote stamped with the monogram — grounding a serious investment brand in the sand-and-ocean setting it's actually selling.
