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Food & Beverage
Legurmê makes convenient, organic, ready-to-eat food from local producers — a brief that called for a brand positioned as premium within the crowded natural food market, without losing the warmth of a genuinely everyday product.
The name fuses "legumes" — Portuguese for vegetables — with "gourmet," and the identity follows the same logic: a bold, modern logo built to expand across dozens of products, paired with a mix of cursive and sans-serif type and vibrant, ingredient-inspired color.
Packaging does the heavy lifting — functional, appetizing, and consistent across an expanding line of flavors — turning a jar of confit or a sandwich wrapper into a small, considered piece of the same larger system.
