Dr. Rigatti, a specialist in weight loss and hormonal balance, came to us with a vision to transform his practice into a luxury lifestyle brand — one offering expert medical care that also felt desirable, holistic, and worth being seen at.
We built a brand architecture around three pillars — Doctor Rigatti, Clinic Rigatti, Method Rigatti — refining the message to attract a qualified, high-end clientele rather than the unqualified leads a generic medical brand tends to draw. The mark reads as two R's mirrored into one signature, precise enough to work as a monogram, warm enough to work as a wordmark.
Gold foil, dark grounds and restrained typography carry the identity from clinic signage to gifting to stationery — the same quiet confidence Dr. Rigatti brings into the room, translated into every surface the brand touches.
