IndHed®'s packaging made the cut for Computer Arts Brasil, Edição #72, a magazine issue built entirely around packaging design: "Design de Embalagem," teaching the criteria behind creative and functional packaging. IndHed's craft beer identity ran under the issue's "Cerveja Artesanal" feature, alongside the issue's cover line on what makes packaging work.
IndHed's spread inside Computer Arts Brasil, Edição #72's craft beer feature
The system pairs a gold cursive Ind Hed wordmark on amber glass for the American Pale Ale with a quieter black-on-white wrap reading "The Art of Blending" for the brewery's small-batch blends, the same wordmark carved into a wood stamp and hand-printed onto labels and packaging rather than simply run through a press.
IndHed's American Pale Ale and The Art of Blending bottles, beside the hand-carved wordmark stamp
A magazine issue built to teach packaging design is a different kind of recognition than a book built to collect it after the fact, immediate, trade-press proof that IndHed's bottle held its own against the issue's own criteria for what creative and functional packaging looks like.
The IndHed wordmark, hand-stamped in gold ink from its carved wood block
"A hand-carved stamp and a gold cursive wordmark, featured in an issue built to teach packaging design itself."
Computer Arts Brasil, Edição #72