IndHed Brewing Co. is a Brazilian craft brewery born in 2012 inside INDUSTRIA's own studio, built to celebrate creativity as much as beer — small-batch American lagers and pale ales brewed with selected ingredients for genuinely premium moments.
The identity centers on a bold, hand-lettered script wordmark topped with a small crown, carried across a rotation of vivid bottle-wrap colors — blue, pink, yellow, green — that let a single beer feel like a full, playful collection on the shelf.
The system has since traveled well beyond packaging, into apparel, merchandise and a run of press features from Dieline to Abduzeedo to ComputerArts — proof that a genuinely considered identity for a passion project can hold up against work built for far bigger budgets.