ConnectArt Tattoo's identity made the cut for Scripted, a custom lettering book published by Sandu and edited by Wang Shaoqiang that collects hand-drawn type from graphic designers and typographers around the world. The brief behind the mark was to connect tattoo artists from all over the world into a single studio, housed in a rotating format, a place where numerous styles of professional tattoo artists could be recognized nationally and internationally.
ConnectArt Tattoo's spread inside Scripted, published by Sandu
The system is built entirely from a typography developed exclusively for the ConnectArt logo: the word ART, stylized and centered inside the mark, wraps around the curve of CONNECT to form a single interlocking composition. Gold on a black ground carries the refinement and sophistication the studio wanted its environment to read, from the storefront sign to the business card in a client's hand.
The ConnectArt Tattoo wordmark, lit in gold above the studio's storefront
Scripted is structured into collections, single lettering, lettering on objects and lettering in space, and ConnectArt Tattoo's wordmark sits in the lettering-on-objects chapter, carried across signage, apparel and stationery. The same hand-lettered mark built to hold its own on a lit storefront sign reads just as clearly foil-stamped on a printed page.
The ConnectArt Tattoo emblem, foil-stamped in gold on black card stock
Business cards and collateral from ConnectArt Tattoo's identity, the project's entry in Scripted
Scripted, closed and resting on its spine
"A hand-lettered wordmark, gold on black, built to read as clearly on a storefront as it does on a printed page."
Scripted, Sandu