IndHed®'s packaging made the cut for Cool Beer Labels: The Best Art & Design from Breweries Around the World, a book by Daniel Bellon and Steven Speeg with a foreword by Greg Koch, co-founder of Stone Brewing Co. The book collects more than 400 full-color beer labels from craft and small breweries worldwide, alongside case studies from working designers and interviews with brewery owners and master brewers.
IndHed's spread inside Cool Beer Labels, from sketch to screen print to finished bottle
IndHed's own spread traces the identity from a hand-lettered wordmark sketch through a screen-printing proof to the finished bottle, each one wrapped in its own colored paper and tied off with a tag reading The Art of Blending. The feature credits the brand's strength to its branding as much as its beer, in a southern Brazil craft scene it describes as getting more competitive by the day.
The IndHed wordmark, sketched out before it ever reached a bottle
A book built to collect more than 400 labels from around the world is exactly the kind of crowded shelf IndHed's own packaging was built to win, and its inclusion here is proof the same system that works in a bottle shop reads just as clearly reproduced on a printed page.
Cool Beer Labels' own back cover, IndHed's wrapped bottle among the book's examples
"More than four hundred labels from around the world, and IndHed's branding among the ones that stand out."
Cool Beer Labels, Daniel Bellon & Steven Speeg