Legurmê makes ready-to-eat antipasti and preserves: jarred eggplant, roasted peppers, rosemary, built for people with little time and high standards. The category is crowded with jars that all read the same on a shelf. INDUSTRIA's brief was to fix that, with packaging built to carry a growing line of flavors without losing the warmth of an everyday product.
The system leans on color, not a single logo treatment. Every flavor gets its own hue, so the jar tells you what's inside before you read a word. A bold, modern wordmark pairs cursive and sans-serif type to keep the range legible as one family, even as it multiplies across a growing set of flavors.
The Dieline, the design industry's leading packaging publication, picked it up in August 2015 and filed it under Food Packaging. Writer Theresa Christine Johnson's verdict was simple: the design looks just as delicious as what's inside the jar, proof that a system built to win the shelf can make people hungry too.
