LEGURMÊ's identity and packaging made the cut on World Brand Design Society, recognized among standout work from studios worldwide. LEGURMÊ makes ready-to-eat antipasti and preserves, jarred eggplant, roasted peppers, zucchini, built for people with little free time and high standards for what goes on the table. The brief was a system that could carry a growing line of flavors on a shelf crowded with jars that all read the same, and a mark recognizable well past the jar itself, embroidered on a kitchen uniform as easily as it's printed on a lid.
LEGURMÊ's Tomate Confit range, the same color logic carried across a second product line
The system leans on color, not a single fixed logo treatment. Every flavor gets its own ribbon, from the pink of cebola roxa to the green of abobrinha com tomate e ervas, so the jar tells you what's inside before a word is read. A bold, chunky wordmark anchors the range as one family, flexible enough to extend across a second line, Tomate Confit, each variety still carrying its own color exactly like the first.
Zucchini, tomato and garlic beside the jar they become, from the Abobrinha com Tomate e Ervas flat lay
Being named among the world's standout identities is proof the system reads as considered at scale, not just within one product line but across however many LEGURMÊ puts on a shelf next, the same color logic and the same wordmark doing the selling before a single word is read.
The Tomate Confit Ervas e Nozes jar, styled with the tomatoes and walnuts inside
The Pimentão com Alecrim jar, styled with the peppers and rosemary inside
The LEGURMÊ wordmark, isolated
The LEGURMÊ mark, embroidered on a chef's uniform
"A jar built to be recognized by color alone, long before the label is read."
World Brand Design Society