PACK YOUR LIFE III BY ARTPOWER
We created a unique identity and packaging design for IndHed® Brewing Company that would help them stand out in a crowded craft beer market. We wanted to capture the essence of the brand, which is all about experimenting with different flavors and pushing boundaries.
We started by developing a playful and dynamic logo that incorporates a hop cone and the brand name in a modern and distinctive way. We also used vibrant colors and bold typography to create a sense of energy and excitement.
For the packaging design, we opted for a minimalist approach that allows the logo and colors to take center stage. We used a combination of matte and glossy finishes to create contrast and tactile interest, and added playful illustrations and copy that reflect the brand's experimental and adventurous spirit.
The result is a packaging design that is both visually striking and functional, with each beer type easily identifiable thanks to its unique color and label design. We are proud to have our work featured in Pack Your Life III alongside some of the best packaging design works from around the world.
PACKAGING DESIGN BOOK PUBLICATION