Wokuma! is a fast-casual Asian fusion restaurant in Zurich, built by an entrepreneur with plans to scale far beyond a single location. In an increasingly saturated food scene, it needed more than a good logo — a full brand experience bold enough to spark curiosity and turn a first visit into a habit.

The name fuses "wok," the high-heat cooking method at the center of the cuisine, with "umami," the fifth taste — a name that feels flavorful and fast, ending on a rhythmic punch that gives it motion and attitude.

We built a kinetic identity system around it: a custom logotype with bold shapes and vibrant color designed to pop from storefront to sauce packet, punchy copy like "Let's Wok!" and "Full speed, full flavor," and packaging built to elevate even a quick takeout moment. Every touchpoint carries the same energy — ready to expand into new markets without losing its edge.