BRAND POSITIONING AND DESIGN FOR STARTUP BUSINESS
At INDUSTRIA BRANDING, we believe that great design has the power to transform businesses and take them to the next level. That's why when 46º, the digital platform for photographers, approached us to reposition their brand, we were excited to take on the challenge.
Our goal was to create a new visual identity that reflected the platform's core values and made it stand out in a crowded market. Our approach was modern and minimalist, with a focus on putting the photographs at the center of the user experience. We wanted to create a design that was intuitive and user-friendly, without sacrificing the sophistication and elegance that photographers expect from a professional platform.
One of our main objectives was to create a logo that was not only visually striking but also conveyed the meaning behind the company name. We designed an objective logo that used the number 46º in a unique way, evoking the angle of the human eye and reflecting the company's focus on visual storytelling.
To complement the logo, we chose a black and white color scheme that highlighted the photographs and gave the platform a sleek and sophisticated look. We also developed a clear and direct communication strategy that made it easy for users to navigate the platform and get the most out of its features.
Our efforts paid off, and 46graus.com saw a significant increase in users, from 30,000 when we first started working with them to 120,000 monthly users today. We are proud to have been part of this success story and to have helped this innovative platform reach new heights.