BRAND POSITIONING AND DESIGN FOR STARTUP BUSINESS
46º is a digital platform designed for photographers. The right place to create an online portfolio with features designed to make life easier for professionals. In it you can create a website and show your photographs to the world, quickly, intuitively and without codes. The startup's name was inspired by the angle of the human eye.
We were invited by the company to reposition the brand and develop the new visual identity. We created the new approach with a modern and minimalist attitude, so that the photographs are protagonists in the context. The logo was built in objective ways that communicate the meaning of the company name. The identity colors in black and white highlight the work, whether in color or grayscale images. Communication is direct and clear to facilitate what seems complicated.
46graus.com had 30,000 users when they hired us and today they already have 120,000 monthly users.