Laken Project Featured on World Brand Design Society​​​​​​​
We are thrilled to announce that our Laken project has been spotlighted on the prestigious World Brand Design Society (WBDS). This recognition underscores our commitment to transforming Laken into a premier luxury destination through strategic brand development and visual identity design.​​​​​​​
Laken: A Vision of Luxury in Gramado, Brazil
Laken is a luxury real estate development located in Gramado, Brazil, designed to epitomize elevated living amidst natural beauty. Our objective was to establish Laken as the pinnacle of luxury real estate, requiring a comprehensive brand strategy and visual identity to resonate with discerning clients seeking an upscale lifestyle.
Challenges Faced
The Laken project encountered critical challenges in a competitive market where differentiation was essential. We needed to carve out a unique positioning for Laken amidst existing luxury properties, highlighting its distinctive features and encapsulating its natural surroundings, tranquil ambiance, and upscale living experience in its brand identity.
Strategic Solution
To address these challenges, we devised a comprehensive brand strategy emphasizing Laken’s connection with nature, sophistication, and tranquility. Our identity design centered on integrating elements of the surrounding environment, including a silhouette of a flying duck symbolizing the lake’s wildlife. We developed a custom logotype and a color palette reflecting Laken's serene setting to create a cohesive and captivating brand identity.
Transformative Outcome
Our branding efforts for Laken Gramado have successfully transformed the project into a distinguished lifestyle destination. The new brand identity has garnered significant attention and recognition within the real estate market, positioning Laken as a prestigious residential development. The modern and sophisticated branding has attracted a discerning clientele, solidifying Laken's presence in the market with a strong brand identity.
The reimagined brand identity has elevated the overall customer experience, resonating with Laken's target audience and reinforcing its promise of nature-infused luxury living. We are proud to have played a pivotal role in Laken's success story, delivering a brand that captures the essence of luxury and tranquility in Gramado, Brazil.

For more insights on our journey with Laken and its transformation into a premier luxury destination, explore the full feature on World Brand Design Society.