BRAND POSITIONING + BRAND DESIGN + BRAND WORLD + PACKAGING DESIGN
Tupiniquim is not your ordinary brewery - they are a true Brazilian gem, crafting award-winning beers that embody the spirit of the country. Our task was to give their brand a facelift and create a memorable and fun attitude that would reflect their unique personality.
To start, we worked on their visual identity, building on their existing logotype that features a playful macaw icon. We gave it a fresh new look that expresses the energy and vibrancy of Brazil, with the main color blue and a colorful communication that captures the essence of their brand.
We then moved on to creating packaging designs for their different beers, with each one featuring a unique concept and illustration that brings to life the flavor and personality of the brew. From hoppy IPAs to smooth lagers, each beer is a work of art that is sure to catch the eye and tantalize the taste buds.
To complete the brand experience, we created brochures, a new website, and stunning photography that showcases Tupiniquim's beer in all its glory. Thanks to our work, Tupiniquim has expanded their reach and can now be found in the main supermarkets and stores across Brazil. It's no wonder they have won the best brewery in Brazil and other national and international awards - Tupiniquim truly unifies quality and originality in their recipes, and we are proud to have helped them achieve their goals.