CONCEITTO MARKETING CO.
BRAND POSITIONING + BRAND NAMING + BRAND DESIGN + LOGO DESIGN + BRAND GUIDELINES
The Conceitto Marketing Co. rebrand was designed to match the agency’s bold vision: to create campaigns that demand attention in an era where “attention is the new currency.” Conceitto serves a young, tech‑savvy audience and needed an identity that reflected its innovative, go‑anywhere spirit. INDUSTRIA® developed a striking visual language built around the concept of perception and immediacy—turning the letter “C” into an eye icon to symbolize the art of seeing opportunities others miss.
The new identity embraces a palette of neon pink, electric purple, lime green and sunshine yellow—colors chosen to evoke energy, creativity and optimism. This palette allows Conceitto to stand out in crowded feeds and on city streets, communicating its message even at a glance. Bold sans‑serif typography anchors the system; Phrases such as “Attention is the new currency,” “Stand out or stay invisible,” and “We create what can’t be ignored” are used across collateral to reinforce the agency’s provocative mission. A suite of playful illustrations—lightning bolts, googly-eyed aliens, retro pins and stylized animals in sunglasses—injects humor and warmth while hinting at the unexpected ideas Concept brings to its clients.
Applications of the identity are deliberately varied to showcase flexibility. Business cards and merchandise come in multiple colourways, each featuring oversized versions of the eye‑shaped “C.” Apparel and promotional items like mugs and tote bags carry the slogans in contrasting colors, turning everyday objects into conversation starters. Large‑scale billboards and digital ads use modular layouts: some panels highlight animals in oversized glasses, while others rely on pattern and pure color to let the logo breathe. Social media graphics adopt an editorial grid style, contrasting vibrant backdrops with clean typography to ensure messages cut through busy timelines.
By combining a simple yet memorable symbol with an exuberant color palette and strong messaging, INDUSTRIA® helped Conceitto articulate a singular position: it’s the agency that makes brands impossible to ignore.
