Brand Creation, Brand Articulation, Brand Narrative, Brand World


Koke Athletics is an active wear brand based in Houston, Texas. The company's mission is to produce quality athletic clothing for women, while inspiring a healthy confidence. Koke is about promoting health awareness and women becoming more confident in their body image. 

The goal is to develop a soft and luxurious brand and clothing line, with a bold and cozy touch. Convey a combination of sophistication and mysticism in an outgoing way.

We created a harmonious system for the brand identity, which conveys the company's values and expresses the brand's attitude. The icon was redesigned to work in all applications of the brand. The typography is bold, elegant and easy to read. The color palette is soft and chic. The combination of all the elements of the brand results in a solid and remarkable brand, with a positive feeling at its roots. 

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