KOKE ATHLETICS
BRAND POSITIONING + BRAND DESIGN + BRAND WORLD + PRODUCT DESIGN + PACKAGING DESIGN
Koke Athletics is more than just an active wear brand; it's a lifestyle. With a mission to inspire women to embrace their bodies and promote healthy confidence, Koke is on a mission to change the way women feel about themselves.
To achieve this, we developed a brand identity and clothing line that embodies sophistication, mysticism, and a bold yet cozy touch. The redesigned icon works seamlessly across all applications of the brand, while the typography is both elegant and easy to read.
The color palette is soft and chic, evoking a sense of luxury and comfort. When combined, all the elements of the brand create a remarkable and solid image that inspires women to be their best selves.
At Koke Athletics, we believe that confidence comes from within, and our brand is here to help women feel their best, whether they're working out or just living their lives.
